This microsite was developed to support the London’s Air Ambulance ‘Your London, Your Helicopter’ campaign to raise £6 million to buy and maintain a second helicopter. The aim of the site is to show the current donation status.
In the style of an owner’s manual, each fundraising milestone is represented by a build stage of the helicopter. The microsite integrates with the donation pages of the main London’s Air Ambulance website and each donor is represented by a component which they contributed to buy.
The campaign was successful and the second helicopter went into operation in January 2016.
- London's Air Ambulance